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Item/Description: Vintage 1935 White Castle Restaurants “Hamburgers 5¢” “Bridge Scores” tally notepad booklet shaped like one of the burger chain’s “Castle” buildings
***Charming photographic imagery on the cover of this fabulous promotional advertising giveaway bridge scorepad depicts a group of typical 1930s well-coiffed ladies/housewives with stylishly waved, Marcel-hairstyles getting together for an afternoon of bridge playing, while dining/lunching on “White Castle Burgers” as if they were the most elegant meal in town
Excerpted Research Information: White Castle, which was founded in 1921 in Wichita, Kansas, is one of theORIGINALfast food eateries in the fast food industry. At the time of the creation of this restaurant chain, fast food was virtually unknown in the United States
Also at this time, Americans were hesitant to eat ground beef after Upton Sinclair's 1906 novel “The Jungle” had publicized the poor sanitation practices of the meat packing industry. So the founders of White Castle set out to change the public's perception of the cleanliness of the industry. To invoke a feeling of cleanliness, their restaurants were small prefabricated buildings with white porcelain enamel on steel exteriors, stainless steel interiors, and employees outfitted with spotless uniforms.
Age/Period: Vintage - April 1, 1935 (1930s Art Deco-era)
Manufacturer/Identification/Markings/Country of Origin: White Castle System, Inc. - Buy ‘em By the Sack - A National Institution Established in 1921
Size/Measurements: 4 3/4"W x 3"H
Quantity: One (1)
Condition: Near mint and complete! But for normal, mild paper aging coloration, condition would be rated mint.