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Item/Description: “Yo Quiero Taco Bell” talking Chihuahua dog stuffed animal plush toy advertising premium by APPLAUSE for Taco Bell fast food restaurants ca 1997-1999.
***When you squeeze underneath the belly, this charming Chihuahua utters the words (in a male voice) “Yo Quiero Taco Bell!” (“I want Taco Bell”).
Excerpted Online Research Information (attributed to http://en.wikipedia.org/wiki/Taco_Bell_chihuahua ): “In September 1997, Taco Bell used the dog in one advertisement in the Northeastern United States. The advertising campaign began during a peak in the ‘Burger Wars,’in which several fast food chains were engaged in large advertising campaigns against each other.
The dog (sometimes depicted as a Mexican revolutionary wearing a beret or as a bandido wearing a sombrero) was made to speak through special effects. Her advertising catchphrase was ‘Yo quiero Taco Bell!’(‘ want Taco Bell!’). Her voiceover was provided by Carlos Alazraqui while Perry Herman played the national announcer.
The figure grew popular, so much so that toy figures of the dog were produced, and ‘o quiero (X)’became a recognized piece of popular culture. The dog also started two additional catchphrases: ‘rop the chalupa!’(which briefly became an oft-quoted phrase on SportsCenter) and ‘Viva Gorditas! meaning ‘Long live Gorditas!’ In a noted crossover with the 1998 Godzilla film, the dog famously tried to trap the monster in a box, goading the beast with the phrase, ‘Here, lizard lizard lizard!’, only to see Godzilla's size and respond, ‘Uh-oh. I think I need a bigger box’ (a reference to ‘Jaws’).
In July 2000, Taco Bell ended the chihuahua advertisements...”
Age/Period: Modern/Contemporary - ca 1997-1999
Manufacturer/Identification/Markings/Country of Origin: Sewn-on tag reads “Everyone loves to get APPLAUSE - Woodland Hills, CA - Made in China - Applause, Inc. Reg. No. PA-4368...”.
Material(s)/Format: Stuffed cloth material
Size/Measurements: Measures 7" L from the tip of his tail to the tops of his ears
Quantity: One (1)
Condition: Excellent and fully functioning, with his plush cloth body remaining very clean and exhibiting no rips, tears or odors. Toy has never been played with, only displayed!