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Title   Lake’s Liquor Store, Duluth, Minnesota St. Bernard Dog “We’ll Come To Your Aid!” Vintage ca 1947-early 1950s Advertising Giveaway Roto Ring Keychains Lot of 41 (All MIP) *****FIRST CLASS SHIPPING INCLUDED – DOMESTIC ORDERS ONLY!*****

Seller ID   Lakes Liquor Store Roto Rink Keychains Lot

***Combined shipping is always available for multiple purchases when the “SHIPPING INCLUDED” shipping method listed is the same for each item purchased AND each item can be safely packaged together. Otherwise, multiple purchases without the same shipping method listed AND which require separate packaging & shipping will be shipped separately at no additional charge to you (to ensure the greatest possible degree of protection for each item during transit). Additionally, because the shipping methods that are included within each listing do vary from item to item, it is important to be aware that delivery transit times will likewise vary per item (kindly refer to “Store Policies” for detailed information regarding all shipping methods & delivery transit times applicable to each respective method). Thus, should you desire a more expedient shipping method than that which is already included for any particular item, upon checkout simply select the expedited shipping option that best suits your needs (Priority Mail, Express Mail.)!

Item/Description: Vintage ca 1947-early 1950s “Lake’s Liquor Store, Duluth, Minnesota” Roto Ring advertising keychains lot of forty-one (41), all in original individual packaging.

*One side of each of these advertising premiums keychains depicts the delightfully charming cartoon imagery of a St. Bernard dog sipping a beverage through a straw inserted in a small wooden barrel-style drinking container (the same type of small wooden barrel usually associated with being worn around the necks of these dogs when they are on their snow rescue missions).

This adorable imagery is accompanied by the reassuring wording “We’ll come to your aid!”.

*The other side of each of these advertising giveaways key rings contains the promotional advertising wording for this establishment, “Lake’s Liquor Store, 4024 Woodland Ave., Duluth, Minn. - Complete Liquor Selections - Phone 728-4263 (Pat. Pend.)”.

***What marvelous “add-to’s” these would make to enhance any advertising connoisseur’s collection!

***Alternatively, these fabulous vintage Roto Ring brand keychains (which are desirable and highly collectible in their own right) could easily be re-personalized with your business name, individual name, or whatever clever and creative other information you desire simply by replacing the current liquor store interior insert info with same. They could then still be used as business giveaways, or if personal names or messages are what you’ve decided on, what great personal gifts these would make for e.g. stocking stuffers, schoolchildren’s classmates, party favors, etc.

to be used as a gift idea!

Excerpted Online Research Information About “Lake’s Liquor Store” (attributed to The owners of “Lake’s Liquor Store” in Duluth, Minnesota were Dolores & Elmer Lake. Born in 1951, son Henry “Hank” Arthur Lake (who sadly passed away in February, 2013), also worked along with the whole family at their store.

Age/Period: Vintage - ca. 1947 (1940s) to ca early 1950s

*We arrived at this time period estimate in part based upon area code history. These key chains do not have any area code prefix preceding the business’ telephone number AND these types of key rings and their manufacturer date from the same time frame, with the decorative graphic imagery adorning the keychain being indigenous to this time span as well..

According to “The area code system was developed by AT&T and Bell Laboratories in the 1940's, and went into effect in 1947. It was called the North American Numbering Plan (NANP) and included the United States and Canada...”

And according to “...At first, the codes were used only by long-distance operators; the first customer-dialed calls using area codes did not occur until November 10, 1951...”

Manufacturer/Identification/Markings/Country of Origin:

*Exterior transparent packaging reads “The Vernon Company, Newton, Iowa - Pat. Pend.”.

*”Roto Ring” (Roto Rings) key ring loops.

Material(s)/Format: Metal Outer Rim; Plastic Insert Covers

Size/Measurements: 2 1/8" x 1 ½"

Quantity: Forty-One (41) keychains/key chains.

Condition: Each key chain still sealed in its original packaging (mint-in-pack/MIP; new old stock/ NOS).


Price = 88.99 USD

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